RussellThe decision to sell your home is perhaps one of the largest decisions you will make in your lifetime. Therefore, the agent you hire to represent your interest is as big a decision as to sell. Russell believes the decision is a bilateral decision where the seller and the agent work together as a team to obtain a favorable outcome.When a client and Russell agree to work together, they sit down and prepare a plan as Russell brings 20 years of experience and hundreds of hours of specialized education to the process.I take the responsibility to my clients seriously by listening to your needs and gathering timely information to help you make high quality decisions.

Clients First

Known for placing client’s needs, goals and objectives at the forefront of every transaction. Russell provides communication, negotiation and a complete understanding of the psychology of the selling and buying process along with an in depth knowledge of the complex Tampa bay area neighborhoods and real estate market.

Representing Seller Strengths

Russell Rich brings a wealth of knowledge when representing sellers. The real estate market ebbs and flows from a seller’s market to a buyer’s market. Interest rates have been historically low for a very long time now. If you are thinking about selling your home, sooner is better than later. Even within strong seller markets, at times there will be small breaks for the market to catch a breath. It is critically important to have an agent that knows how to bring your home to market. Whether it be small repairs, fresh flowers around the house or a coat of fresh paint, Russell knows what it takes to get your home ready to attract more buyers. He uses a pricing strategy that will attract more potential buyers, the more buyers the better price and terms you will obtain. And finally during the negotiation and selling process, Russell utilizes collaboration and counter strategies to produce favorable outcomes for the seller. Studies have shown when working with a top negotiator the seller will obtain on average a 2.5-5% increase in sales price.

Representing Buyer Strengths

At times, in a very competitive market, a buyer must be prepared to make a decision quickly. Seasoned in working in these markets, Russell uses several strategies to “win the deal” for his client. On many occasions Russell has won out on a deal when there were already several offers on a house. Using collaboration and negotiation strategies to determine if there are any hidden motivations of the seller and to position the buyer in the best light will increase the buyer’s chances of getting the best deal possible.

For the Seasoned Investor

Those wanting to develop a passive income or looking for retirement income into the future should consider hiring Russell to represent you in acquiring the “right” real estate assets. With a vast understanding of the Tampa Bay area, Russell can help you determine when and where to invest, what repairs (if any and also determine whether the cost are curable) need to be made and manage the entire process to reap the best returns on capital.


Before entering the real estate industry, Russell operated a real estate portfolio asset management company, for 10 years, working for several banks throughout western central Florida.
Real Estate Appraisal Education, Accredited Buyer Representation, Tax Deferred 1031 Investments, Site Selection, Investment Analysis
Russell was one of the first Realtors in the Tampa Bay area to obtain the coveted MCNE certification.

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